How To Succeed With Your Madeleine | from Amy Radcliffe

HOW TO SUCCEED WITH YOUR MADELEINE 
from AMY RADCLIFFE
on Vimeo.


The Madeleine is, to all intents and purposes, an analogue odour camera.
Based on current perfumery technology, Headspace Capture, The Madeleine
works in much the same way as a 35mm camera. Just as the camera records
the light information of a visual in order to create a replica The Madeleine
records the chemical information of a smell.


If an analogue, amateur-friendly system of odour capture and synthesis
could be developed, we could see a profound change in the way
we regard the use and effect of smells in our daily lives.
From manipulating our emotional wellbeing through
prescribed nostalgia, to the functional use
of conditioned scent memory, our olfactory
sense could take on a much more conscious role
in the way we consume and record the world.